LEALE in the press: a proud moment for our brand

Recently, LEALE was featured in two Swiss publications we truly admire: NZZ am Sonntag - Bellevue Magazin and in the Tages-Anzeiger “Shopping in Zürich” section.

For a small independent brand, this means a lot.

LEALE is not a big company with a large team behind it. It is something we are building from scratch, step by step, from our apartment in Zurich. Just us: Michael, Sara and Wendy, learning every part of the process as we go.

From the first idea to the first prototype, from testing materials to figuring out manufacturing, logistics, packaging, photography, our online store, customer service and everything in between - this has been a journey full of trial and error, and a lot of learning the hard way.

The idea behind LEALE has always been simple: to make everyday walks with dogs feel easier, more beautiful and more practical. Our 3-in-1 leash was created because we wanted something that did not exist yet.

Seeing this idea recognised by Swiss media feels incredibly special.

In NZZ am Sonntag Bellevue Magazin, LEALE was included in the “Freuden der Konsumkultur” column, where our 3-in-1 leather leash and matching leather treat pouch were featured as thoughtful everyday products for modern dog owners.

You can read the NZZ Bellevue feature here.

We were also very proud to see LEALE featured in the Tages-Anzeiger “Shopping in Zürich” section, alongside other local finds and design-led products from Zurich.

You can read the Tages-Anzeiger feature here.

These moments are more than press mentions for us. They are a reminder that the long process of building something with care, persistence and conviction is worth it.

Thank you to everyone who has supported LEALE so far - whether you placed an order, shared our products, followed our journey, gave feedback, tested a prototype or simply believed in the idea.

We are still at the beginning. But moments like this make us pause, feel proud and keep going.

With love from Zurich,
Sara
Founder of LEALE